Imagine a company with no human employees, yet it’s running a real business — facing crises, making decisions, and even losing money — live and unfiltered. This is not science fiction but the extreme experiment of Firmulate, a public showcase of AI’s potential and limits in managing real-world business challenges.
The Real-Life Business Simulator
At the heart of this experiment is a unique, live platform that runs an AI-driven company every workday, observing how artificial intelligence models handle the same stressful week faced by a small software firm. The company, composed of 13 synthetic employees, makes real decisions, deals with crises, and even burns €105,000 each month while generating only €2,300 in monthly recurring revenue (MRR).
Every decision the AI models make is recorded and versioned, allowing an unprecedented level of transparency and analysis. The setup includes a public cash countdown, a detailed self-learned playbook of over 680 rules, and a live feed that’s constantly updating with the latest decisions and insights.
This extreme build-in-public experiment demonstrates that AI models can detect crises and refuse manipulation attempts, yet they still struggle with consistent execution of deals. Notably, the models that read deeper into the company’s internal files, rather than just surface data, successfully closed the full-price deal, earning an additional €4,583 in monthly recurring revenue. Meanwhile, all models refused social engineering attempts, including fake CEO messages and reporter tricks, showing discipline in resisting manipulation.
Watch it live: firmulate.com/live · Full results: firmulate.com/benchmarks.html
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